If you’re running a SaaS startup, chances are you’ve either tried ConvertKit or seriously considered it. It’s a great tool featuring a clean interface, decent automations, and a loyal user base. But let’s be honest: as your startup grows, ConvertKit can start to feel… a bit cramped.
Maybe you’ve hit a pricing wall. Maybe its automation builder isn’t flexible enough for your customer journey. Or maybe you just need deeper analytics to nurture leads more intelligently.
Whatever the reason, you’re not alone. Many SaaS founders in 2025 are looking for ConvertKit alternatives that offer better scalability, AI-driven automation, and deeper CRM integration —without the headache (or the price tag).
So, in this guide, we’ll explore the best ConvertKit alternatives worth your time. We’ll compare features, pricing, and use cases—so you can pick the one that actually fits your growth goals.
Also Read: http://Best Klaviyo Alternatives for SaaS Startups
What I Found in My Research 🔍 What I Found in My Research
While expanding the list, I dug into a few tools I hadn’t fully included before.
These are strong contenders for SaaS startups in 2025 that deserve attention.
Tool Key Strengths for SaaS Weaknesses / Trade-offs GetResponse
Offers multiple tiers (Starter, Marketer, Creator, Enterprise) with strong email + automation + landing pages + webinars + push notifications.
Great if you want email + multi-channel outreach in one place.
As list size grows, cost rises; advanced features often bundled in higher-tiers.
May be overkill if you just need simple drip + transactional emails. Klaviyo
Very strong segmentation, real-time behavior triggers, excellent for e-commerce or SaaS that has transactional flows and usage-based triggers.
Excels at personalized lifecycle campaigns.
Can get expensive fast with large contact base or lots of triggers.
Some users report complexity and support delays as they scale.
So we’ll fold these into the updated set of alternatives for a more complete 2025 comparison.
Top ConvertKit Alternatives for SaaS Startups (2025 Edition)
ActiveCampaign Section ActiveCampaign
If ConvertKit is great for creators, ActiveCampaign is built for operators. It’s the powerhouse of email automation and customer engagement for SaaS teams.
Why SaaS Startups Love It Advanced automation builder: Create detailed user journeys triggered by behavior, not just sign-ups.CRM + email combo: Perfect for startups that need to track leads from signup to subscription renewal.AI insights: Predictive sending and content personalization for higher conversions.
Example: Imagine your trial users who don’t upgrade after 7 days. With ActiveCampaign, you can automatically tag them, send a tailored follow-up email, and notify your sales team—all without lifting a finger.
💰 Pricing: Starts at $39/month for advanced automations.
✅ Best for: SaaS teams ready to scale their user lifecycle automation.
Brevo Section Brevo (formerly Sendinblue)
Brevo is like that reliable co-founder who gets the job done without draining your runway.
It’s affordable, flexible, and powerful enough for early-stage SaaS teams who need growth without the hefty price tag.
Highlights Unlimited contacts: You pay for emails sent, not contacts.Transactional + marketing emails: Ideal if your app sends system notifications.Simple CRM and chat widget integration: Combine communication and automation in one place.
Real-World Example: One early-stage SaaS founder shared that Brevo helped him onboard
10,000 beta users with automated drip campaigns—on a fraction of ConvertKit’s cost.
💰 Pricing: Free plan available; paid plans start at $25/month .
✅ Best for: Startups on a budget that still want solid automation and multi-channel options.
MailerLite Section MailerLite
MailerLite is like ConvertKit’s minimalist cousin—simple, clean, and surprisingly robust.
It’s perfect for SaaS founders who want powerful email automation without unnecessary complexity.
Why It’s a Strong Alternative Drag-and-drop editor: Beautiful and easy for emails and landing pages.Simple automation: Set up workflows effortlessly—no tech headaches.Affordable pricing: Ideal for small teams with growing needs.
Use Case: If your SaaS marketing strategy revolves around clean onboarding sequences,
MailerLite keeps things smooth and distraction-free—helping users focus on what matters.
💰 Pricing: Free plan available; paid plans start at $15/month .
✅ Best for: Founders who value ease of use and clean design over complex setups.
HubSpot Section HubSpot
When you’re ready to scale fast, HubSpot is a powerhouse that brings marketing, sales, and service under one roof.
It’s built for SaaS startups that want full-funnel visibility—from lead generation to retention.
Key Features Deep CRM integration: See every user interaction, from first email open to the latest chat message.Dynamic personalization: Use behavioral data to customize onboarding and upsell emails.Reporting dashboards: Track ROI and performance metrics across every campaign.
Mini Case Study: A SaaS analytics startup switched from ConvertKit to HubSpot and cut churn by
18% after implementing automated upgrade nudges and feedback loops.
💰 Pricing: Free CRM; marketing suite starts at $45/month (scales with use).
✅ Best for: Growing SaaS companies that need tight CRM and marketing alignment.
Drip Section Drip
While Drip started as an e-commerce email tool, its automation logic works beautifully for SaaS freemium models too.
Top Features Advanced segmentation: Target users based on product usage and engagement.Visual workflows: Easily design multi-step drip campaigns with drag-and-drop builder.Revenue tracking: See how your emails directly drive upgrades and conversions.💰 Pricing: Starts at $39/month .
✅ Best for: SaaS startups running trial-to-paid funnels or usage-based billing models.
ConvertFlow Section ConvertFlow
ConvertFlow isn’t just an email platform—it’s a powerful conversion tool that personalizes every touchpoint, from popups to emails.
Why It’s Worth a Look Dynamic lead forms and CTAs: Create high-converting opt-ins and popups.On-site personalization: Tailor every message based on user behavior and journey.Integrations: Works seamlessly with ActiveCampaign, HubSpot, Brevo, and other marketing tools.💰 Pricing: Free tier available; paid plans start at $49/month .
✅ Best for: Startups focused on personalization and conversion optimization.
ConvertKit Comparison Table 2025 📊 Comparison Table: ConvertKit vs Top Alternatives (2025) Tool Best For Starting Price Key Strength ConvertKit Creators, bloggers $29/mo Simple automations ActiveCampaign Growth-focused SaaS $39/mo Deep automation + CRM Brevo Budget-conscious startups $25/mo Affordable scalability MailerLite Simplicity seekers $15/mo Easy automation HubSpot Scaling teams $45/mo All-in-one CRM Drip Freemium SaaS $39/mo Behavioral targeting ConvertFlow Personalization-driven teams $49/mo Smart user journeys
How to Choose the Right ConvertKit Alternative 🧭 How to Choose the Right ConvertKit Alternative ✅
Automation depth: Does it handle complex user journeys?
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CRM integration: Can it sync user data from your app or site?
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Pricing model: Is it based on contacts or emails sent?
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Ease of use: Can your team learn it quickly?
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Scalability: Will it grow with your startup?
Conclusion Here’s the deal—ConvertKit is a solid tool. But as a SaaS founder , your needs are different from a solo creator’s. You need automation that adapts to user behavior, data that informs smarter decisions, and pricing that doesn’t punish your growth.
Whether you go with ActiveCampaign for deep workflows , Brevo for budget efficiency , or HubSpot for enterprise-grade growth , the key is to pick the platform that fits your strategy , not just your inbox.
So take a free trial or two. Experiment. Because the right tool won’t just send emails—it’ll help you scale smarter.
FAQs – ConvertKit Alternatives FAQs1. Why do SaaS startups look for ConvertKit alternatives?
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Most startups outgrow ConvertKit when they need complex automations, better CRM integration, or more flexible pricing.
2. What’s the best free ConvertKit alternative?
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Brevo and MailerLite both offer strong free plans with automations and unlimited contacts.
3. Which ConvertKit alternative offers the best automation?
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ActiveCampaign leads the pack with its visual automation builder and behavioral triggers.
4. Is HubSpot worth it for a small SaaS startup?
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Yes—especially if you plan to scale quickly. Its free CRM and scalable tools make it future-proof.
5. Can I migrate my emails from ConvertKit easily?
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Most platforms (ActiveCampaign, MailerLite, Brevo) offer simple import tools to move contacts and automations.
6. What’s the cheapest ConvertKit alternative?
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Brevo typically offers the best value since you only pay for emails sent, not contacts stored.
7. Are these tools GDPR-compliant?
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Yes, all the mentioned tools comply with major data protection regulations, including GDPR.
8. Which alternative has the best customer support?
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HubSpot and ActiveCampaign are often praised for fast, expert-level customer support.
Pricing Disclaimer 💡 Pricing Disclaimer
All pricing listed in this article reflects publicly available rates as of October 2025 .
Pricing structures may vary based on several key factors:
Number of subscribers or contacts Email volume per month Selected plan tier or add-ons Regional taxes and billing cycles
🔍 For the most accurate and updated pricing, please refer directly to each platform’s official website.
Resources & References 