Step 1: Identify the Right Keywords
Your Medium SEO success starts with keyword intelligence. Use tools like Ahrefs, Semrush, or SaaSPedia AI Keyword Finder to identify long-tail, low-competition, high-intent keywords that your audience is actively searching for.
Example keywords for SaaS:
- Best CRM for early-stage startups
- AI tools for SaaS lead generation
- Affordable project management SaaS alternatives
- How to automate SaaS onboarding with AI
These keywords have transactional intent — meaning readers are close to making a decision or actively looking for tools.
💡 Tip: Combine commercial keywords (“best,” “alternatives,” “vs.”) with pain-point queries (“how to fix,” “why X fails,” “tools for…”). This hybrid approach ranks faster and converts better.
Step 2: Create Authority-Level Content
A winning Medium post blends SEO and storytelling. Avoid writing generic listicles; instead, aim for thought leadership pieces that solve real user problems while positioning your SaaS product as the solution.
Ideal structure for a SaaS-focused Medium article:
- Hook introduction – Define the reader’s pain point.
- Actionable insights – Offer frameworks or case studies.
- Comparison / value proof – Mention data or examples.
- Soft product mention – Showcase your SaaS naturally within context.
- CTA – End with an actionable link to your website, free trial, or demo.
⚙️ Pro Tip: Use tools like ChatGPT, Jasper, or SaaSPedia AI Writer to generate first drafts — but always refine with human editing to maintain authenticity.
Step 3: Interlink Strategically
Smart linking is the backbone of parasite SEO. Keep a natural ratio:
- 1–2 do-follow links to your SaaS website (product, demo, or blog)
- 2–3 external links to credible third-party resources
This creates editorial balance and prevents Google from flagging your content as self-promotional.
The goal is to make your SaaS link look earned, not inserted.
🎯 Bonus: Use UTM tracking (?utm_source=medium&utm_campaign=organic) to measure Medium-driven traffic and conversions in Google Analytics or HubSpot.
Step 4: Publish Under Medium Publications
Publishing under a relevant Medium publication can multiply your reach by 10x.
Publications have established audiences and topic-specific distribution.
Top Medium publications for SaaS founders:
- Better Marketing
- The Startup
- Bootstrappers
- Entrepreneur’s Handbook
- Artificial Corner
Each publication has unique guidelines, but most prefer educational, data-backed, and non-spammy articles.
Getting accepted boosts your trust and domain equity.
Step 5: Repurpose and Syndicate
Your Medium post shouldn’t live alone. Use content repurposing to build a web of authority:
- Repost edited versions on LinkedIn Articles and Substack.
- Publish technical versions on Dev.to or Hashnode (for developer-focused SaaS).
- Create short video summaries for YouTube or TikTok using tools like Lumen5 or OpusClip.
- Link each post together for cross-domain SEO synergy.
This omnichannel approach drives consistent visibility while building backlinks to your SaaS brand ecosystem.