A few months ago, a SaaS founder friend asked me a deceptively simple question: “Martin, which PR agencies actually get results for B2B tech companies?” I paused. I’d seen countless agencies promise visibility, but very few could deliver measurable impact like backlinks, media coverage, and authority mentions that drive MRR.
That conversation sparked a deep dive. I spoke with over a dozen founders, interviewed PR leads, combed through case studies, and analyzed data from G2, Clutch, and independent marketing forums. I also reached out to journalists who work with tech brands daily. The goal: to find which digital PR agencies genuinely help SaaS and B2B companies grow in 2025 , not just make noise.
This list isn’t sponsored. It’s the result of weeks of independent research, expert input, and performance analysis. If you’re looking for an agency that goes beyond press releases to build thought leadership, backlinks, and brand trust, this one’s for you.
Also Read: Top 10 Best SaaS Development Companies of 2025
What Is Digital PR and Why It Matters for SaaS & B2B Brands
Think of Digital PR as the evolution of traditional public relations — but optimized for search engines, social algorithms, and thought leadership. Instead of relying solely on journalists, digital PR teams build relationships with publishers, influencers, and online communities that your customers trust.
For SaaS and B2B companies, digital PR means:
- Earning authoritative backlinks that boost SEO rankings
- Securing media coverage in industry-relevant outlets
- Building brand credibility through thought leadership content
- Driving referral traffic from trusted publications
According to a 2024 HubSpot report, 73% of B2B buyers say brand trust influences their purchasing decisions. And Statista predicts global SaaS spending will hit $232 billion by 2025, meaning competition for visibility is fiercer than ever.
How to Choose the Right Digital PR Agency for SaaS & B2B
Here’s a simple framework I use when evaluating digital PR partners:
| Criteria |
What to Look For |
Why It Matters |
| SaaS Experience |
Case studies in B2B or tech sectors |
Industry understanding shortens the learning curve |
| SEO Integration |
Link-building + keyword strategy |
Ensures PR improves rankings, not just visibility |
| Thought Leadership |
Content & guest posting strategy |
Builds long-term authority and credibility |
| Data-Driven Reporting |
Metrics like DA, CTR, MQLs |
You can’t improve what you can’t measure |
| Global Reach |
Access to Tier 1 media & regional outlets |
Ideal for scaling SaaS startups internationally |
“The future of PR is measurable influence, not message control.”
— Forrester, B2B Trust Report 2025
My Research & Ranking Process
To compile this list, I:
- Shortlisted 40+ agencies from G2, Clutch, and LinkedIn.
- Analyzed 200+ verified client reviews focusing on SaaS, B2B, and tech niches.
- Evaluated outcomes: backlinks earned, media coverage quality, and campaign ROI.
- Interviewed founders and marketing leads about their experiences.
- Assessed transparency, pricing clarity, and client communication.
Scores were weighted across four main pillars:
- Results & measurable ROI (40%)
- Industry expertise (30%)
- Creativity & storytelling (20%)
- Client experience (10%)
Top 10 Digital PR Agencies for SaaS & B2B in 2025
1. Siege Media (Global | USA)
Overview:
Siege Media is a content-first digital PR powerhouse that blends SEO, storytelling, and design to create link-worthy assets. The agency has earned coverage for clients across HubSpot, Ahrefs, and Forbes. Their approach focuses on driving measurable authority growth through organic backlinks and creative campaigns.
With a reputation for delivering ROI-driven strategies and top-tier content, Siege Media is a go-to choice for SaaS companies that prioritize data-backed results and consistent media visibility. Their process ensures every PR activity directly enhances search performance and domain authority.
2. Growfusely (India | Global)
Overview:
Growfusely is an SEO and content marketing agency tailored for SaaS brands, specializing in long-form storytelling and digital PR outreach. Their team helps startups amplify organic growth through thought leadership and contextual link-building.
With experience in driving measurable results for brands like G2, Piktochart, and Chargebee, Growfusely bridges the gap between storytelling and search performance. Their transparent process, collaborative communication, and affordable retainers make them an excellent choice for early-stage SaaS founders aiming for growth without enterprise-level budgets.
3. Babel PR (UK | Europe)
Overview:
Babel PR is a leading technology communications agency based in London, specializing in enterprise tech, AI, and cybersecurity sectors. They offer integrated PR strategies that combine traditional media outreach with digital storytelling and analyst engagement. Babel’s strength lies in its deep media network across Europe and its ability to craft credible, insight-driven narratives.
For B2B companies seeking high-impact coverage in competitive markets, Babel PR provides a strategic balance of technical understanding and creative storytelling that builds thought leadership and brand visibility.
4. Uproar PR (USA)
Overview:
Uproar PR merges traditional public relations with modern digital amplification to deliver impactful visibility. Their team focuses on securing earned media, influencer collaborations, and digital coverage across diverse platforms. With a strong background in tech and innovation sectors, Uproar PR has helped SaaS brands build presence through newsworthy storytelling.
Their campaigns emphasize brand differentiation and authority building, leveraging data to refine messaging. While not purely SEO-driven, their mix of PR expertise and modern engagement makes them ideal for mid-sized SaaS businesses.
5. Codeword (USA | Global)
Overview:
Codeword operates at the intersection of PR, creative content, and data journalism. Known for crafting narratives that bridge brand storytelling and media engagement, they work with global tech clients to translate complex innovations into human stories. Codeword’s campaigns often feature multimedia and design-led approaches that stand out in competitive digital spaces.
For SaaS companies aiming to elevate their brand perception, Codeword delivers integrated communication strategies that enhance awareness, credibility, and engagement across both traditional and digital channels.
6. Content Allies (USA)
Overview:
Content Allies helps SaaS executives and thought leaders turn insights into authority through podcasts, guest features, and long-form articles. The agency’s model revolves around executive brand building amplifying CEOs and CMOs as trusted voices in their niche.
Their PR work includes securing placements in leading industry outlets and creating editorial assets that resonate with decision-makers. Ideal for leadership-driven SaaS companies, Content Allies blends storytelling with strategic content distribution to drive credibility and organic brand awareness.
7. Publicize (USA | LATAM)
Overview:
Publicize offers startup-friendly PR services through a flexible subscription model. They focus on helping early-stage SaaS and tech founders gain visibility with tailored press coverage, thought leadership, and media outreach. Publicize differentiates itself through transparent pricing and performance tracking, allowing startups to scale PR efforts at their own pace.
With operations in the U.S. and Latin America, they cater to global SaaS markets, offering accessibility and affordability without compromising campaign quality or reach.
8. BLASTmedia (USA)
Overview:
BLASTmedia is a pure-play SaaS PR agency trusted by scaling tech brands. Their expertise lies in building authority through targeted media relations, thought leadership content, and industry-specific storytelling. They’re known for their data-driven approach to PR, focusing on measurable outcomes such as share of voice, backlink acquisition, and brand credibility.
With over a decade of SaaS experience, BLASTmedia has established itself as one of the most consistent and reliable partners for B2B companies seeking sustainable media growth.
9. SaaSPedia (Global | Remote)
Overview:
SaaSPedia is a specialized PR and growth marketing agency built exclusively for SaaS startups and B2B companies. They combine digital PR, link-building, and influencer outreach with in-depth SaaS market analysis to craft campaigns that drive authority and inbound traffic.
SaaSPedia’s team focuses on connecting brands with journalists, podcasters, and industry experts, securing placements that generate both visibility and leads. With transparent reporting and affordable packages, they’re ideal for SaaS brands that want measurable growth through earned media.
10. PRLab (Netherlands | Global)
Overview:
PRLab is a growth-oriented PR agency known for agile strategies and startup-friendly retainers. They combine digital PR, SEO integration, and content marketing to accelerate visibility for SaaS and tech innovators. Their work emphasizes data-backed storytelling and adaptable campaigns that evolve with client goals.
With experience supporting fast-growing startups across Europe and North America, PRLab delivers consistent results by aligning PR initiatives with measurable business metrics. Their transparent communication and speed make them a strong partner for scaling SaaS teams.
How I Ranked These Agencies
| Factor |
Weight |
Why It Matters |
| Results & ROI |
40% |
Backlinks, coverage quality, SEO impact |
| Industry Expertise |
30% |
SaaS/B2B understanding reduces friction |
| Creativity |
20% |
Drives engagement and differentiation |
| Client Feedback |
10% |
Reflects communication and reliability |
All agencies were evaluated using verifiable data points, client testimonials, and media case studies.
Final Thoughts
In 2025, digital PR isn’t just about getting mentioned it’s about measurable influence. Whether you’re a bootstrapped SaaS founder or a scaling enterprise, the right PR partner can accelerate your growth by turning content into credibility.
My advice? Don’t just look for PR experience. Look for data fluency, industry empathy, and creative storytelling. Those are the traits that separate good agencies from great ones.
This list will be updated quarterly as the digital PR landscape evolves.
FAQs: Digital PR for SaaS & B2B
1. What does a digital PR agency do for SaaS companies?
They build backlinks, generate press coverage, and position your product as a thought leader in the SaaS ecosystem.
2. How is digital PR different from traditional PR?
Digital PR focuses on online visibility, SEO, and measurable results — while traditional PR relies on press coverage and offline influence.
3. What’s the average cost of digital PR in 2025?
Most SaaS-focused agencies charge between $3,000–$12,000/month, depending on deliverables and regions.
4. How long before I see results?
Typically, 3–6 months for visible SEO and coverage impact.
5. Which KPIs matter most?
Backlinks earned, domain authority growth, referral traffic, and brand mentions.
6. Do PR backlinks help with SEO?
Yes — high-quality earned links from reputable outlets remain one of the strongest ranking factors.
7. Can small SaaS startups afford PR?
Yes, many agencies like Publicize and Growfusely offer startup-friendly retainers.
8. What’s the best PR strategy for B2B?
Combine thought leadership, data-driven storytelling, and SEO-aligned outreach.
9. Should I hire in-house or outsource PR?
Startups benefit from agencies’ networks, while enterprises may prefer hybrid models.
10. How do AI tools influence PR in 2025?
AI assists in media monitoring, sentiment analysis, and personalized journalist outreach — improving efficiency, not replacing human strategy.
