Common ASO / App Store SEO questions from Google, Reddit, and SaaS forums.
Usually you can see shifts in impressions, taps, installs within 2–4 weeks after a metadata or creative change —
but strong results often take 3–6 months of consistent iteration.
No. Overstuffing leads to penalization or rejection. Both Google Play and Apple emphasize readability, relevance,
and user experience. Use keywords naturally and sparingly.
Yes. That’s why you must test carefully (one change at a time) and monitor. If you see a drop, revert or tweak.
Always maintain backups of previous creatives and metadata.
Absolutely. Localization often yields significant gains in new regions. Translate metadata, screenshots, video,
keywords, and even feature order for local preferences.
Indirectly, yes. Strong web presence, backlinks, and brand awareness can drive external installs.
Google also indexes app store pages, so ASO and web SEO often complement each other.
Yes. Stores favor apps with active user engagement and retention, because that signals quality and reduces churn.
Start with 10–20 core keywords (mix of head, mid, and long-tail). Over time, expand to 50–100 — focus on quality and relevance.
Yes. A/B testing tools, creative design, localization, and analytics software add up — plan your ASO budget realistically.
Avoid it. Apple disallows incentivized installs, and Google flags manipulative growth tactics.
Focus on organic engagement to avoid penalties or suspension.
- Changing too many variables at once
- Not tracking metrics properly
- Neglecting retention and churn
- Ignoring localization
- Over-relying on mass directory submissions
- Focusing only on installs, not user quality
