Brevo (formerly Sendinblue) has been a reliable choice for email marketing. It’s affordable, has decent automation features, and does the job for many small businesses.
But if you’re running a SaaS startup, you probably need more than “decent.” You need speed, scalability, deeper integrations, and analytics that don’t require a PhD to understand.
That’s where Brevo Alternatives starts to show its limits in 2025. Many founders and growth marketers are switching to smarter, more flexible Brevo alternatives platforms that handle automation, segmentation, customer journeys, and in-depth analytics effortlessly.
In this article, we’ll exploreย 10 powerful Brevo alternativesย you should consider this year. Each tool has unique strengthsโwhether you care about automation, affordability, CRM integration, or AI-powered insights.Here’s my top picks
Also Read :Best Mailchimp Alternatives for SaaS Startups in 2025
10 Powerful Brevo Alternatives
Explore the best Brevo alternatives in 2025 โ from budget-friendly options like MailerLite to automation powerhouses like ActiveCampaign and HubSpot.
ActiveCampaign
The Powerhouse for SaaS Email Automation
If Brevo feels a bit ‘basic’ for your scaling SaaS, ActiveCampaign might be your dream upgrade. This platform is built for businesses that rely heavily on automated customer journeys, A/B testing, and CRM integration.
- Deep behavior-based automation (perfect for onboarding emails or churn prevention)
- Built-in CRM and lead scoring
- Seamless integrations with tools like HubSpot, Stripe, and Zapier
Pricing: Starts at $29/month (Lite plan)
Example: Imagine a new user signing up for your SaaS app. ActiveCampaign automatically sends a welcome series, tracks their engagement, and triggers a follow-up email if they don’t complete onboarding. That’s next-level automation Brevo can’t fully match.
MailerLite
Simplicity Meets Efficiency
If you want something clean, easy, and budget-friendly, MailerLite is a gem. Unlike Brevo’s somewhat dated interface, MailerLite feels modern and lightweightโperfect for early-stage startups who don’t want a complex learning curve.
- Drag-and-drop email editor (super intuitive)
- Automation and tagging features
- Great deliverability rates and landing page builder
Pricing: Free plan available for up to 1,000 subscribers; paid starts at $10/month
ConvertKit
The Creator-Friendly Choice (That Works for SaaS Too)
Originally designed for creators, ConvertKit has grown into a powerful email marketing automation platform for SaaS startups. It’s not about flashy dashboardsโit’s about connection. You can create simple, effective automation flows that feel personal.
- Clean tagging and segmentation
- Excellent deliverability
- Visual automation builder
- Easy integration with Stripe and payment tools (perfect for SaaS billing)
Pricing: Starts at $15/month
Example: A SaaS founder I know switched from Brevo to ConvertKit. In just two months, their open rates jumped 18%, thanks to improved targeting and better email reputation.
HubSpot
The All-in-One Growth Engine
Let’s be realโHubSpot isn’t cheap. But if you’re serious about scaling, it’s worth every dollar. It’s not just an email marketing platform; it’s a full CRM + marketing automation suite.
- End-to-end lead nurturing workflows
- Native integration with your sales and support data
- Highly detailed reporting dashboards
- AI recommendations to optimize campaigns automatically
Pricing: Starts free, but automation tools are in the Marketing Hub ($45+/month)
Moosend
Affordable, Feature-Rich, and Growing Fast
If you’re watching your burn rate, Moosend is one of the most underrated Brevo alternatives out there. It’s affordable but doesn’t skimp on features.
- Intuitive automation workflows
- AI-powered recommendations for email personalization
- Real-time analytics and segmentation
Pricing: Starts at $9/month
Klaviyo
Perfect for SaaS with E-commerce or Subscription Models
Klaviyo is a big player in e-commerce email marketing, but it’s making waves in SaaS too. If your product involves subscriptions or multiple payment tiers, Klaviyo’s data-driven automation will make your life easier.
- Deep user segmentation based on behavior and revenue
- Integration with Stripe, Shopify, and custom APIs
- Advanced A/B testing and personalization
Pricing: Starts at $20/month
Example: A subscription-based SaaS tool used Klaviyo to automate billing reminder sequences and reactivation emailsโreducing churn by nearly 15%.
Omnisend
Best for Multi-Channel Marketing
If you want more than just email, Omnisend lets you run email, SMS, and push campaigns from one dashboard.
- Unified dashboard for all channels
- Pre-built automation templates (welcome, onboarding, cart abandonment)
- Great analytics and reports
Pricing: Free plan available; paid starts at $16/month
Customer.io
The Data-Driven Marketer’s Dream
For tech-savvy SaaS teams that love custom workflows, Customer.io is a dream come true. Unlike Brevo, which offers basic automation, Customer.io gives you granular control over triggers, events, and dynamic content.
- Advanced behavior tracking
- A/B testing for every campaign element
- API-first design for developers
Pricing: Starts at $100/month (basic plan)
Example: A SaaS growth team used Customer.io to trigger emails based on in-app behaviorโresulting in a 25% increase in user engagement during onboarding.
GetResponse
The Veteran That’s Still Going Strong
GetResponse has been around for ages, but it’s evolved impressively. It now includes AI-powered email creation, automation funnels, and even webinar toolsโperfect for SaaS product demos or onboarding sessions.
- Autofunnel for lead nurturing
- Built-in landing page and webinar features
- Reliable deliverability
Pricing: Starts at $19/month
Mailchimp
Still a Contender (With New AI Tricks)
No list would be complete without Mailchimp. While some SaaS marketers find it pricey, its 2025 update with AI-generated content and predictive analytics makes it a strong Brevo alternative once again.
- AI-assisted email writing and scheduling
- Smart recommendations for send times
- Strong analytics and A/B testing
Pricing: Free for up to 500 contacts; paid plans start at $13/month
Comparison Table: Brevo vs. Top Alternatives (2025)
Quick overview to help you make an informed decision
| Platform | Best For | Key Feature | Starting Price | Free Plan |
|---|
| Brevo | Basic email automation | Simple workflows | Free | โ
|
| ActiveCampaign | SaaS automation power users | Deep CRM & lead scoring | $29/month | โ |
| MailerLite | Simplicity & ease of use | Drag-and-drop builder | $10/month | โ
|
| ConvertKit | Personalized automation | Tag-based segmentation | $15/month | โ
|
| HubSpot | Growth & CRM integration | All-in-one automation suite | $45/month | โ
|
| Moosend | Budget-friendly startups | AI personalization | $9/month | โ
|
| Klaviyo | Subscription SaaS | Revenue-driven automation | $20/month | โ
|
| Omnisend | Omnichannel campaigns | Email + SMS + Push | $16/month | โ
|
| Customer.io | Developer-friendly SaaS | Event-based triggers | $100/month | โ |
| GetResponse | Webinars + Email Automation | Autofunnel & landing pages | $19/month | โ
|
| Mailchimp | AI-powered content | Predictive analytics | $13/month | โ
|
How to Choose the Right Brevo Alternative
Before jumping into a new tool, ask yourself these questions:
- Do I need deep automation or simple workflows?
- What’s my monthly email volume and budget?
- Do I need CRM or integrations (like HubSpot, Salesforce, or Stripe)?
- How important is analytics and reporting for me?
๐ก If your SaaS is in growth mode, ActiveCampaign, Customer.io, or HubSpot might be best.
๐ If you’re bootstrapping or pre-seed, start with MailerLite or Moosend โ they’re easy and affordable.
Frequently Asked Questions
