Partnering with Software as a Service (SaaS) companies in today’s digital landscape can significantly boost a digital agency’s offerings and revenue streams.
These partnerships allow agencies to provide cutting-edge solutions to their clients while benefiting from additional income through commissions or reselling.
Here’s a comprehensive look at seven of the best SaaS partner programs that digital agencies should consider.
What is a partner program in SaaS?
A SaaS partner program is a collaboration between a SaaS company and external businesses (often agencies or resellers) to promote and sell the SaaS product. Partners typically receive benefits such as commissions, training, and marketing support in exchange for bringing in new customers or providing services related to the SaaS product.
Also Read: Top 270 Free Saas Review Sites and Directories | Software Listing Sites
Here is the list of Best channel partner programs.
1. HubSpot Partner Program
HubSpot, a leader in inbound marketing and sales software, offers one of the most comprehensive partner programs in the industry.
Key Features:
- Tiered partnership levels with increasing benefits
- Extensive training and certification programs
- Co-marketing opportunities
- Revenue share on client subscriptions
- Access to HubSpot’s suite of marketing, sales, and service tools
HubSpot’s program is ideal for agencies offering their clients full-stack marketing and sales solutions.
For agencies focusing on e-commerce, Shopify’s partner program is a top choice.
Key Features:
- Commission on client subscriptions
- Access to exclusive resources and training
- Early access to new features
- Ability to create custom themes and apps
- Listing in Shopify’s expert marketplace
Shopify Partners is perfect for agencies specializing in online store development and e-commerce strategy.
3. Adobe Solution Partner Program
Adobe’s partner program caters to agencies working with enterprise-level clients across various industries.
Key Features:
- Access to Adobe’s comprehensive suite of creative and marketing tools
- Extensive training and certification opportunities
- Co-selling support from Adobe’s sales team
- Marketing Development Funds (MDF) for qualified partners
- Tiered partnership levels with increasing benefits
This program best suits larger agencies serving enterprise clients with complex digital needs.
Salesforce, a customer relationship management (CRM) software leader, offers a robust partner program for agencies.
Key Features:
- Access to Salesforce’s extensive product ecosystem
- Comprehensive training and certification programs
- Co-marketing and co-selling opportunities
- Revenue sharing on client subscriptions
- Listing in Salesforce’s AppExchange marketplace
The Salesforce program is ideal for agencies focusing on CRM implementation and customization.
Google’s partner program offers significant opportunities for agencies working with cloud technologies.
Key Features:
- Access to Google Cloud Platform and G Suite
- Technical training and support
- Co-marketing opportunities
- Financial incentives based on customer cloud usage
- Specialization tracks for specific technologies or industries
This program is best for agencies with strong cloud infrastructure and services technical capabilities.
6. Microsoft Partner Network
Microsoft’s partner program offers many opportunities across its vast product ecosystem.
Key Features:
- Access to Microsoft’s suite of business and productivity tools
- Comprehensive training and certification programs
- Co-selling opportunities with Microsoft’s sales team
- Internal use rights for Microsoft products
- Listing in Microsoft’s partner directory
The Microsoft program is versatile and can benefit agencies of various sizes and specializations.
7. Zoom Partner Program
With the rise of remote work, Zoom’s partner program has become increasingly relevant for digital agencies.
Key Features:
- Commission on Zoom subscriptions
- Access to Zoom’s full suite of communication tools
- Training and certification programs
- Marketing and sales support
- Opportunity to develop Zoom apps and integrations
This program is ideal for agencies focusing on communication and collaboration solutions.
What are the Different Types of SaaS Partnerships?
Common types of SaaS partnerships include:
- Referral Partners: Earn commissions for referring new customers
- Reseller Partners: Purchase the SaaS at a discount and resell it to their clients
- Implementation Partners: Specialize in setting up and customizing the SaaS for clients
- Technology Partners: Integrate their products with the SaaS platform
- Strategic Partners: Collaborate on product development or market expansion
- Affiliate Partners: Promote the SaaS through marketing channels for a commission
- Managed Service Providers (MSPs): Offer the SaaS as part of their managed services
Each type of partnership offers different benefits and requires varying levels of commitment and expertise.
Conclusion
Choosing the right SaaS partner program depends on your agency’s specialization, client base, and growth objectives.
These seven programs offer diverse opportunities for digital agencies to expand their service offerings, increase revenue, and stay competitive in the evolving digital landscape.
You can forge power by carefully evaluating each program’s benefits and aligning them with your agency’s goals.