How Stunning.so Increased Product Demo Bookings by 170% in Just 9 Months

SEO Strategy • AI Content • Conversion Optimization Stunning.so, a beautiful AI-powered product demo creator for SaaS startups, had a […]

SEO Strategy • AI Content • Conversion Optimization

Stunning.so, a beautiful AI-powered product demo creator for SaaS startups, had a killer product but like many early-stage teams, it struggled to get the visibility it deserved. Before partnering with Saaspedia, the company relied mostly on word-of-mouth and paid acquisition with limited scalability.

In September 2023, Stunning.so partnered with Saaspedia to build a long-term SEO and content-led growth strategy. The result? Explosive growth across key metrics, with a 170% increase in demo bookings, a 6x rise in organic traffic, and a significant boost in non-branded visibility all within 9 months.

170%

Increase in demo bookings

6X

Growth in organic traffic

420%

Increase in non-branded clicks

Before Saaspedia

Despite building one of the most intuitive platforms for creating interactive demos, Stunning.so had little to no organic footprint. The team had invested heavily in product development but lacked the SEO expertise and bandwidth to scale awareness organically.

Their biggest bottleneck? An under-optimized content structure, zero topical authority in search, and no clear strategy to capitalize on growing AI-related search intent.

With CAC rising through paid channels and a desire for sustainable inbound growth, they turned to Saaspedia for a full-funnel SEO solution.

The Saaspedia Solution

Our first move was to perform a deep audit of Stunning’s website architecture and keyword gaps. We completely revamped the internal linking structure and simplified URL taxonomies — laying the groundwork for scalable growth.

Then, we built out high-intent topic clusters around terms like:

  • Product demo software
  • Interactive SaaS demos
  • AI demo builder
  • No-code product walkthroughs

We collaborated closely with the Stunning.so team to produce AI-augmented, human-edited content at scale — aligned with their ICPs (founders, product marketers, and SaaS growth leads). In parallel, our technical SEO specialists fixed Core Web Vitals issues and schema optimizations.

From January to April 2024, we focused on use-case driven landing pages, targeting specific industries like fintech, martech, and devtools. Each page was backed by user research, value props, and dynamic content blocks that directly addressed visitor intent.

Finally, our link-building team secured placements on top SaaS, startup, and AI-focused sites, driving authority and relevance across Stunning’s core pages.

The Results

In just 9 months:

  • Demo bookings increased by 170%
  • Organic traffic grew 6X, driven by over 420% more non-branded clicks
  • Keywords ranking in the top 3 positions jumped from 12 to 147
  • A single blog post on “How to Create Interactive Product Demos” now brings in 12,000+ monthly visits, becoming a top funnel driver

Stunning.so is now a top-ranking brand for several mid-to-high intent keywords in the product demo space. Better yet, they’ve built a scalable inbound machine that fuels demand not just traffic.

Picture of Khadin Akbar

Khadin Akbar

I am a Branding, PR & Marketing Strategy Consultant and Udemy instructor with 200,000+students on Udemy. I am founder of Webified Hub, SaasPedia and FeaturedForge.I help Saas Founders, Entrepreneurs and Agencies in Branding, PR & SEO to Generate Inbound enquires and Outbound Sales to fuel finances as well. I already have helped 30+ with Organic Growth and Cold Outreach.

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