Saas Valuation Calculator | How to Calculate a Private SaaS Valuation?

Figuring out how much a private Software as a Service (SaaS) company is worth is an important task for business […]

Figuring out how much a private Software as a Service (SaaS) company is worth is an important task for business owners, investors, and companies looking to buy others. As the SaaS industry keeps growing quickly, being able to accurately value these companies properly becomes more and more crucial. 

The challenge is that private companies don’t have publicly traded shares, making it harder to determine a fair market value. SaaS businesses also have unique characteristics like recurring revenue models and high growth potential that require special valuation methods. 

This article will explain the common ways to calculate the valuation of a private SaaS company, focusing on factors such as revenue, growth rates, profitability, and industry comparisons.

Also Read: Top 14 B2B Saas Marketing Strategies with Examples

Saas Valuation Calculator

Saas Valuation Calculator

How to Calculate a Private SaaS Valuation?

How to Calculate a Private SaaS Valuation?

Calculating the valuation of a private Software as a Service (SaaS) company involves several factors and metrics. Here’s a common approach to estimating the valuation of a private SaaS business:

1. Revenue Multiples

One of the most widely used methods is applying a revenue multiple to the company’s annual recurring revene (ARR). The revenue multiple is determined by factors such as growth rate, profitability, and market potential. Typical revenue multiples for SaaS companies range from 5x to 10x ARR, with higher multiples for companies with strong growth and profitability.

2. ARR Calculation

To calculate ARR, take the monthly recurring revenue (MRR) from subscriptions and multiply it by 10. For example, if the SaaS company has an MRR of $50,000, its ARR would be $500,000 (50,000 x 10).

3. Growth Rate

The growth rate of the SaaS company’s revenue is a crucial factor in determining its valuation. Companies with higher growth rates tend to command higher revenue multiples. Common growth metrics include year-over-year (YoY) growth in ARR and customer acquisition rates.

4. Churn Rate

The churn rate, or the rate at which customers cancel their subscriptions, is also an important consideration. A lower churn rate indicates a more stable and predictable revenue stream, which can positively impact the valuation.

5. Gross Margin

Another key factor is a SaaS company’s gross margin. Companies with higher gross margins (typically above 70%) are generally valued more favourably, as they have more resources to invest in growth and innovation.

6. Comparable Companies

Analysing the valuations of similar, publicly traded SaaS companies can provide a useful benchmark for private company valuations. However, adjustments should be made based on the specific characteristics and performance of the private company being valued.

7. Discounted Cash Flow (DCF) Analysis

In addition to revenue multiples, a DCF analysis can be performed to estimate the present value of the company’s future cash flows. This method considers factors such as growth rates, profit margins, and the cost of capital.

It’s important to note that valuation is not an exact science, and different investors may have different perspectives and methodologies. Additionally, factors such as the company’s competitive position, management team, and overall market conditions can also influence the valuation.

Example :

Here’s an example of how to calculate a private SaaS company’s valuation using the revenue multiple method:


  • Company A is a private SaaS company
  • Company A’s current Monthly Recurring Revenue (MRR) is $100,000
  • Company A’s year-over-year (YoY) growth rate in MRR is 50%
  • The typical revenue multiple for SaaS companies with similar growth rates is 8

Step 1: Calculate Annual Recurring Revenue (ARR) ARR = MRR x 10 ARR = $100,000 x 10 = $1,000,000

Step 2: Project next year’s ARR based on the growth rate Next year’s projected ARR = Current ARR x (1 + Growth Rate) Next year’s projected ARR = $1,000,000 x (1 + 0.5) = $1,500,000

Step 3: Apply the revenue multiple to the projected ARR Valuation = Projected ARR x Revenue Multiple Valuation = $1,500,000 x 8 = $12000000 

Therefore, based on the assumptions and using the revenue multiple method, the valuation of Company A, a private SaaS company with an MRR of $100,000 and a 50% growth rate, would be approximately $12000000.

Note that this is a simplified example. In practice, additional factors such as churn rate, gross margin, and profitability would also be considered in determining the appropriate revenue multiple and valuation.

Common Mistakes Made When Valuing a SaaS Business:

 Common Mistakes Made When Valuing a SaaS Business:

1. Overemphasizing Revenue Multiples

While the revenue multiple method is widely used, overreliance on this metric alone can lead to inaccurate valuations. Revenue multiples should be adjusted based on factors like growth rates, profitability, customer acquisition costs, and churn rates.

2. Ignoring Customer Acquisition Costs (CAC)

Failing to account for the costs of acquiring new customers can result in an overvaluation. SaaS businesses with high CAC may appear to be growing quickly but could be unprofitable.

3. Not Considering Churn

The churn rate, or the rate at which customers cancel subscriptions, is a critical metric for SaaS companies. High churn can significantly impact future revenue and growth projections, reducing the company’s value.

4. Overlooking Gross Margins

SaaS businesses with higher gross margins are generally more valuable as they have more resources to invest in growth and product development. Ignoring this metric can lead to inaccurate valuations.

5. Using Inappropriate Comparable Companies

Comparing a SaaS company to irrelevant public companies or those at different growth stages can produce misleading valuation results. Comparable companies should be carefully selected based on similarities in business model, market, and growth stage.

6. Failing to Adjust for Growth Potential

While past performance is important, it’s also crucial to consider the company’s future growth potential. Failing to account for this can lead to undervaluing high-growth SaaS businesses.

7. Not Considering Market Conditions

Economic conditions, industry trends, and competitive landscape can significantly impact a SaaS company’s value. Valuations should be adjusted based on these external factors.

8. Overreliance on a Single Valuation Method

Using a combination of valuation methods, such as revenue multiples, DCF analysis, and comparable company analysis, can provide a more comprehensive and accurate valuation.

Avoiding these common pitfalls and taking a holistic approach that considers various factors and valuation methods can help ensure a more accurate valuation of a SaaS business.

Most Asked Questions :

1. What is a SaaS Valuation Calculator?

A SaaS Valuation Calculator is a tool that helps estimate the value of a private SaaS company. It typically uses a variety of factors, such as annual recurring revenue (ARR), customer churn rate, and growth rate, to generate a valuation range.

2. How accurate are SaaS Valuation Calculators?

SaaS Valuation Calculators are not perfect, and the accuracy of their results can vary depending on the specific tool and the data used. However, they can provide a helpful starting point for understanding the potential value of a SaaS company.

3. What factors do SaaS Valuation Calculators consider?

The specific factors considered by SaaS Valuation Calculators can vary, but some common factors include:

  • Annual Recurring Revenue (ARR): The total amount of recurring revenue a company generates each year.
  • Customer Churn Rate: The percentage of customers who cancel their subscriptions each year.
  • Growth Rate: The rate at which the company’s ARR is growing.
  • Profitability: The company’s net income as a percentage of its revenue.
  • Market Size: The size of the market the company is targeting.
  • Competition: The level of competition in the market.

4. How can I use a SaaS Valuation Calculator?

To use a SaaS Valuation Calculator, you will typically need to enter some basic information about your company, such as your ARR, customer churn rate, and growth rate. The calculator will then generate a valuation range based on this information.

5. What are some popular SaaS Valuation Calculators?

Some popular SaaS Valuation Calculators include:

  • SaaS Valuation Calculator by Capbase
  • SaaS Valuation Calculator by Lighter Capital
  • SaaS Valuation Calculator by Foresight
  • SaaS Valuation Calculator by EquityBee

6. What are some other methods for valuing a SaaS company?

In addition to using a SaaS Valuation Calculator, there are other methods for valuing a SaaS company, such as:

  • Discounted Cash Flow (DCF) Analysis: This method estimates the present value of a company’s future cash flows.
  • Comparable Company Analysis: This method compares the company to similar companies that have been recently acquired or gone public.
  • Precedent Transaction Analysis: This method looks at the prices paid for similar companies in recent transactions.

7. What are some of the challenges of valuing a SaaS company?

Valuing a SaaS company can be challenging because of the following factors:

  • High growth rates: SaaS companies often experience high growth rates, which can make it difficult to predict their future performance.
  • Recurring revenue model: SaaS companies have a recurring revenue model, which means that their revenue is not always predictable.
  • Intangible assets: SaaS companies often have a lot of intangible assets, such as their brand and customer relationships, which can be difficult to value.

8. What should I consider when choosing a SaaS Valuation Calculator?

When choosing a SaaS Valuation Calculator, you should consider the following factors:

  • The accuracy of the calculator: Some calculators are more accurate than others.
  • The factors that the calculator considers: Make sure the calculator considers the factors that are most important to you.
  • The ease of use of the calculator: Some calculators are easier to use than others.

9. What are some tips for getting a higher valuation for my SaaS company?

There are a few things you can do to increase the valuation of your SaaS company, such as:

  • Increase your ARR: The more revenue you generate, the higher your valuation will be.
  • Reduce your customer churn rate: The lower your churn rate, the more valuable your company will be.
  • Increase your growth rate: The faster you grow, the more valuable your company will be.
  • Improve your profitability: The more profitable you are, the more valuable your company will be.

10. What are some common mistakes made when valuing a SaaS company?

Some common mistakes made when valuing a SaaS company include:

  • Using the wrong valuation method: The best valuation method for your company will depend on its specific circumstances.
  • Not considering all of the relevant factors: Make sure you consider all of the factors that could impact your company’s valuation.
  • Overestimating your company’s value: It is important to be realistic about your company’s value.

Also Read :12 AI Micro SaaS Examples That Making Money | New Ideas


SaaS Valuation Calculators can be a helpful tool for understanding the potential value of a SaaS company. However, it is important to remember that they are not perfect and should not be used as the sole basis for making investment decisions.

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